I’ve been working a lot with clients on their pharmacy career transition and job search goal-setting. One common task is networking. I’ll use that task to illustrate the SMART method. Goal - Get more exposure to marketing pharmacy job opportunities by attending Marketing UK monthly events. The statement sounds pretty good, but it lacks the details necessary to move forward. By applying the SMART method, the goal becomes more actionable. I’ll try again using the SMART method. SMART Goal - Get more exposure to London - based marketing pharmacy job opportunities in the healthcare industry by attending Marketing UK, Kensington Chapter monthly events for 6 months, from February through July. At each meeting, meet at least 3 new marketing contacts in the Pharmaceutical industry and follow-up with each contact after the meeting. The goal is specific, measurable and attainable. The actions to take are clear and require moderate action. The goal is relevant to pharmacy job-seekers’ desired outcome - a marketing job in the Pharmaceutical industry in London. Finally, the goal is timely, framed within a set of dates. By applying the SMART method, you increase your chances of actually achieving desired outcomes. So, set goals the SMART way and turn your dreams into reality! Good luck!