Marketing is an interesting part of the child care business plan for day care providers. Unlike a traditional oriented service business a day care that is set in the home likely won’t have the same resources needed to advertise on a large scale. They also don’t require that type of marketing mainly because they have a limited number of clients they can take on. Grade schools are actually an excellent resource to use for marketing. The day care provider can simply request that anyone calling the school in search of child care be redirected to them. This is a great and free approach to advertising that needs to be included in the business plan.